by William Comcowich | Feb 20, 2015 | Public Relations
Public relations professionals can live or die by email. Email is often their preferred communication tool. PR pros use email to pitch stories journalists, schedule interviews, and relay information. They also use email to communicate with clients, colleagues, and...
by William Comcowich | Feb 19, 2015 | Social Media Marketing
Don’t expect that posting more frequently will increase social media engagement. More posts do not equal more engagement. That’s a key finding from HubSpot’s 2015 Social Media Benchmark report that analyzed how over 7,000 businesses use social media. An examination of...
by William Comcowich | Feb 19, 2015 | Journalism
Journalism is dying. Virtually all news publications have fewer journalists and fewer news pages. Is journalism being replaced by public relations? The number of reporters decreased from 52,550 to 43,630, a 17 percent drop, from 2003 to 2013, according to Pew...
by William Comcowich | Feb 18, 2015 | Social Media
Events are, after all, social. And social media has emerged as a primary tool to promote most any type of event, whether it’s a conference, webinar, or fundraiser. While email remains the core promotion tool to reach previous contacts, social media is...
by William Comcowich | Feb 18, 2015 | Online Reputation Management
Managing an organization’s online reputation can be like herding unruly cats. The idea is to guide social media conversation about your organization or brand to a more positive light, intervene to limit negative comments and magnify the positive ones. The most...
