by William Comcowich | Feb 2, 2015 | Digital Marketing
Data analytics and other technology skills have become mandatory for digital marketing professionals, reveals a new survey by the recruiting firm Mondo. “Big data will continue to influence how marketers reach customers,” writes Laura McGarrity, vice president,...
by William Comcowich | Feb 2, 2015 | Public Relations
Every profession has its own slang and jargon. Public relations is no exception. You’ve got to know “PR speak” to fit in. You don’t want to feel embarrassed or out of the loop when colleagues toss around the profession’s slang. PR has plenty of slang...
by William Comcowich | Jan 30, 2015 | Measurement
What if you obtain 50 click-throughs from a link in a blog post? Is that good? How do you know? The number may or may not seem good, depending entirely on what comparisons you use. You know what results are good by benchmarking, the process of comparing your...
by William Comcowich | Jan 29, 2015 | Public Relations
Telecommuting offers advantages to both employers and employees. Photo credit: Tina LawsonWhen weather forecasts predicted that Juno would dump 24 to 30” of snow on New York and New England this week, many employees worked from home. (Most couldn’t get to work anyway;...
by William Comcowich | Jan 28, 2015 | Native Advertising
Native advertising has emerged in the past year as an effective and successful, albeit expensive, marketing channel in print publications and in online news sources. Native advertising is editorial content containing product messages. The sponsor pays the...
