by William Comcowich | Jan 28, 2015 | Press Releases
Failing newspapers, plummeting newspaper circulations and recent search engine algorithm changes have prompted some observers to predict the end of the press release as an effective and cost-efficient public relations tool. At least some SEO experts believe...
by William Comcowich | Jan 27, 2015 | Social Media Measurement
Is social media engagement over-rated? Some marketers judge social media success by the number of blog comments, Facebook page comments, “likes” and retweets. But businesses can’t pay the bills with engagement. Leads, clients and sales – not engagement —...
by William Comcowich | Jan 27, 2015 | SEO
Last year, Google released its Panda, Penguin, Pirate and Pigeon search algorithm updates, plus numerous smaller tweaks. Keeping up with SEO changes is a time-consuming job. The misinformed continue to perpetuate erroneous SEO techniques, experts lament. ...
by William Comcowich | Jan 23, 2015 | Media Measurement
Public relations professionals must become more analytical in order to quantify their contributions to their organizations. Although PR pros are unlikely to become mathematicians, they must monitor and measure media and quantify their results in order to win...
by William Comcowich | Jan 23, 2015 | Social Media Measurement
Companies continue to struggle with measurement of social media marketing. Even as they dedicate larger portions of their marketing and PR budgets to social media, few companies can show how much social media impacts business outcomes. Many businesses continue...
