by William Comcowich | Jan 21, 2015 | Social Media Marketing
Not surprisingly, digital marketing continues to evolve quickly. Google updates its algorithm often to adjust its search engine results, new social media networks continue to emerge, and major social media platforms seem to operate under a dictum of continuous...
by William Comcowich | Jan 20, 2015 | Quick Thought
What’s posted in social media changes minds and purchase decisions. Businesses that turn a blind eye to social media risk ruin. Glean.info grants permission to republish this article provided that the republished version contains a link to the original article on...
by William Comcowich | Jan 20, 2015 | SEO
Despite Google’s repeated and ongoing tweaks to its search engine algorithm, linking-building remains a crucial strategy for improving search engine ranking. There are no easy short cuts to building backlinks. It’s a time-consuming,...
by William Comcowich | Jan 16, 2015 | Crisis Management
The recent cyberattack on Sony and the ensuing public relations nightmare affords some concrete PR lessons. To review, Sony was about to release the film “The Interview” that depicts a fictional attempted assassination of North Korean leader Kim Jong-un....
by William Comcowich | Jan 16, 2015 | Video Marketing
2015 will be the year of online video. Forecasters agree that use of online video for marketing will expand rapidly in coming years. According to Cisco, video will account for 69 percent of all consumer Internet traffic by 2017. Video-on-demand traffic alone...
