by William Comcowich | Oct 17, 2019 | Social Media Measurement
Instagram and Facebook appear ready to remove like counts from public view. Brands have long used like counts to evaluate their content and influencers’ content. Likes won’t disappear entirely. Content creators will still be able to see their like counts and who liked...
by William Comcowich | Oct 16, 2019 | Social Media Marketing
Colleges are struggling to fill classes. A vast majority of admissions officers — 88% — at private institutions offering bachelor’s degrees, said they’re very or moderately concerned about filling classes, according to an admissions survey by Inside Higher...
by William Comcowich | Oct 15, 2019 | Data Analytics
You’ve heard of fake news. You may not have heard of fake data visualizations. Even educated professionals tend to consider charts, graphs and other types of data visualizations as an extension of statistics – hard numbers that cannot be fudged. But charts can lie....
by William Comcowich | Oct 14, 2019 | Public Relations
PR agencies that specialize in an industry win greater respect, more first-rate clients and higher fees. Specializing in an industry may be the only route to prosperity. Fighting for business in a crowded field, PR generalists face stiff competition. Clients ask for...
by William Comcowich | Oct 14, 2019 | Influencer Marketing
Many brands wonder if their influencer marketing programs are working. They worry about influencers with fake followers, inauthentic engagement, and exorbitant fees. They fret if their marketing messages reach customers, and if influencers really influence customers’...
