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The role of the chief marketing officer (CMO) is disappearing, some industry reports maintain. Or is it? Leading brands, including Unilever, Johnson & Johnson, Uber, Lyft, Beam Suntory, Taco Bell, Hyatt Hotels, Mars Wrigley, Kimberly-Clark and McDonald’s, have...
Most marketers view social media as a must-have strategy, because it produces results. A disadvantage is that it can become an enormous time sink. Almost two-thirds (63%) of marketers use social media six hours or more per week and almost 1 in 5 spend more than 20...
As the most open social media network, Twitter attracts extensive attention from researchers, journalists and corporate public relations departments. It’s a vital platform for social media analytics. However, researchers should hesitate to reach conclusions from...
The California Consumer Privacy Act (CCPA) introduces sweeping new privacy regulations. Even though the law applies only to California, it will impact companies nationwide. The law applies to companies that do business in the state or collect data from California...
PR leadership seems stuck in mediocrity. Perhaps more disturbing, gaps between men’s and women’s perceptions of their organizations and PR leadership quality have increased. Both rate PR leadership as undistinguished. Compared to men, women in public...
