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Executive quotes are a main component of news releases and other types of public relations materials. They’re usually quite horrible. They’re typically verbose, unhelpful and downright boring. Executive quotes in PR releases seldom make an impression...
In a major change, social media platforms may hide “like” numbers that appear beneath people’s photos and posts. Facebook is considering removing like counts, and Instagram has already experimented with hiding the numbers in Canada and other countries. While the...
Many marketers and PR pros consider influencer marketing a valuable strategy. But working with influencers has led to serious problems for some brands. The Federal Trade Commission is investigating if Juul Labs, the e-cigarette outfit, used influencers as part of...
Marketers often worry about their sample size when preparing market research. They worry that the sample size will be too small to produce accurate results. Clients also press to know if the sample size is adequate. The larger the sample size, the more accurate the...
Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information....
