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Marketers are piling into producing streaming videos. The reasons are simple. Most customers prefer video over text and well-produced marketing videos deliver better results. Some statistics: When both video and text are available on the same page, 72% of people would...
Despite the prevalence of digital information, print dominates travel destination guides. Nearly 70% of non-local visitors make at least one trip to the destination after receiving a printed guide, according to research by Destination Analysts. More than 50% of U.S....
Most recently, public relations people have focused on convincing high-level executives about how much PR contributes to business goals. New research indicates that PR has a more basic challenge: educating executives and managers about actually what PR does. Many...
Marketing and public relations professionals often create gated content. The whitepapers, webinars, infographics or other types of information require viewers to provide their contact information and sometimes company name, title, and other information. Gated content...
Most people associate crisis communications with large corporations and politicians, but a PR crisis can also endanger a start-up’s future before even gets off the ground. Some well-known start-ups and early-stage ventures, including Uber, Airbnb and Slack,...
