by William Comcowich | Mar 1, 2019 | Social Media Marketing
Many in PR and marketing post frequently on social media, attempting to gain more followers, shares and likes. Many measurement experts criticize those metrics as vanity metrics. Engagement rate, or interactions divided by total follower count, offers a better gauge...
by William Comcowich | Feb 27, 2019 | Social Media Marketing
Press releases likely come to mind as a standard tool for announcing a new product or feature. These days, though, press releases lack the power they once had for launching new products. Companies, including startups, planning a product launch often underestimate the...
by William Comcowich | Feb 26, 2019 | Social Media Monitoring
Consumers and marketers agree about the value of authenticity. Most consumers (90%) say authenticity is important in deciding which brands they like and support (up from 86% in 2017) and 83% marketers agree that authenticity is very important to their brands,...
by William Comcowich | Feb 25, 2019 | Video
As companies look to create more video content for marketing, public affairs and other communications functions, a range of agencies are competing for their business. In the past, ad agencies typically managed video production, but the internet and social media have...
by William Comcowich | Feb 22, 2019 | Video
As videos become more popular, companies are investing more in video production and promoting their videos. Organizations no longer need large production studios, expensive equipment or teams of specialists to produce videos. Most firms can afford entry-level...
