by William Comcowich | Feb 1, 2019 | Cause Marketing
Despite recent high-profile examples of CEOs and corporations taking stands on social issues, most CEOs will remain focused on traditional business goals this year. According to a new survey conducted by the USC Annenberg Center for Public Relations in conjunction...
by William Comcowich | Jan 31, 2019 | Public Relations
So-called deepfake videos — that is, altered video recordings — bring a new level to the dangers of fake news for marketing and PR. Advances in video editing enable fraudsters, pranksters or criminals to create videos that portray people doing things they...
by William Comcowich | Jan 30, 2019 | Influencer Marketing
Aspiring Instagram influencers are flooding the network with fake sponsored content. The posts look remarkably like paid-for ads. They praise products and include branded hashtags and wording designed to mimic real sponsored content. A photo of a cup of coffee will...
by William Comcowich | Jan 29, 2019 | Social Media Measurement
While most marketers consider social media an important part of their overall strategy, many cannot prove its effectiveness. Fifty-eight percent of marketers call social media “very important” and 30% say it’s “somewhat important,” reveals Buffer’s 2019 State of...
by William Comcowich | Jan 28, 2019 | Public Relations
People trust their employers more than government officials or the media, new research reveals. That means business leaders can and should assume the reigns of leadership. Globally, 75 percent of people trust “my employer” to do what is right, significantly more than...
