by William Comcowich | Feb 8, 2019 | Public Relations
Google Analytics offers a valuable tool to show how public relations activities help meet business goals. PR professionals need first-rate Google Analytics skills to prove the value of their work to corporate superiors or agency clients. These are some valuable ways...
by William Comcowich | Feb 6, 2019 | Media Monitoring
Despite the gains of online news, television remains the most popular source for news. More than four-in-ten adults (44%) prefer to get their news from TV, while about a third (34%) prefer the web, 14% prefer radio and 7% favor print, according to the Pew Research...
by William Comcowich | Feb 5, 2019 | Instagram
Instagram, one of the most successful social media platforms, continues to attract more users – as well as more interest from businesses, marketers and public relations. Instagram is owned by Facebook. New Facebook research indicates that Instagram users are eager to...
by William Comcowich | Feb 4, 2019 | Internal Communications
Amazon may owe at least part of its success to its internal communications practices. Corporate communications teams could glean some lessons from the ecommerce giant, in particular, Amazon’s unusual method of running meetings. Amazon CEO Jeff Bezos explained...
by William Comcowich | Feb 4, 2019 | Facebook
Marketers typically include hashtags in Twitter and Instagram. But what about Facebook? Marketers remain divided over including hashtags on Facebook. Some don’t bother, even though they like them on other networks. A Buzzsumo analysis of a billion Facebook posts in...