by William Comcowich | Sep 24, 2018 | Public Relations
McDonald’s agreed to pay two college students $25,000 each for posting a fake advertising poster in one of its restaurants. It’s a story of how McDonald’s turned a potentially negative story into a marketing and PR positive – though at some expense. Two...
by William Comcowich | Sep 20, 2018 | Public Relations
An airline committed a huge spelling mistake by misspelling its own name on an aircraft – or did it? Hong Kong-based Cathay Pacific painted its name as “Cathay Paciic” on the side of the plane. Travelers noted the mistake at Hong Kong International Airport...
by William Comcowich | Sep 18, 2018 | Cause Marketing
Social media provides associations a powerful tool to recruit members and promote their cause. The Canadian Medical Association (CMA) provides an example. The CMA turned to social media to promote its “Demand a Plan” campaign that urged development of a national...
by William Comcowich | Sep 18, 2018 | Marketing
Brands will soon be busy preparing holiday marketing campaigns as the end of the year approaches. While the holidays mean Christmas and Thanksgiving for most people, the truth is that holidays occur year round. Hardly a week passes without some sort of day of...
by William Comcowich | Sep 17, 2018 | Marketing
SlideShare, once touted as an outstanding PR and marketing tool, is sliding into oblivion. In fact, former fans lament that the hosting service is already dead. Invented in India in 2009 to be a YouTube for presentations, SlideShare quickly became massively popular by...
