by William Comcowich | Aug 23, 2018 | Social Media
Consumers place greater priority on transparency then ever when considering what companies and brands to patronize. An overwhelming 86 percent of consumers say transparency from businesses is more important than ever before, and more than half say they want brands to...
by William Comcowich | Aug 23, 2018 | Social Media Marketing
While Pinterest is not always considered a top-tier social media platform, some internet marketers argue that it’s too attractive for ambitious brands to ignore. The image-based platform continues to expand its audience and advertising options. It’s a proven...
by William Comcowich | Aug 22, 2018 | Social Media
Celebrities and brands are suffering a deluge of social media imposters. Fake profiles are now common on social media. The imposters pretend to be companies, celebrities and other well-known individuals, stealing their social media identities and confusing fans and...
by William Comcowich | Aug 21, 2018 | Content Marketing
Many in marketing and PR avoid syndicating their content marketing articles, mainly due to fears over search engine penalties for duplicate content or because they couldn’t find syndication sites in their industry niche. That’s a serious PR and marketing sin, because...
by William Comcowich | Aug 17, 2018 | Public Relations
PR professionals are repositioning their services with the new moniker “Digital PR” to compete in the media landscape now dominated by the internet and social media. In the past, marketing, advertising and PR agencies had clear and delineated business...
