by William Comcowich | Aug 30, 2018 | Social Media
People have fixed opinions and rarely change them, especially opinions on political and social issues. That’s the common belief. While people frequently discuss controversial issues on social media, the exchanges hardly ever alter viewpoints. Most people don’t...
by William Comcowich | Aug 29, 2018 | Crisis Communications
Papa John’s is striving to recover from a PR crisis and restore its image. Its ongoing crisis management dilemma illustrates the difficulty of reputation management and how a PR crisis can damage a firm’s bottom line and very existence. Papa John’s...
by William Comcowich | Aug 28, 2018 | LinkedIn
LinkedIn users – and especially group moderators – are abuzz about imminent changes to the network’s forums. LinkedIn will overhaul its groups and begin introducing changes at the end of the month. LinkedIn will roll Groups, now a stand-alone app, into its main...
by William Comcowich | Aug 27, 2018 | Social Media Marketing
Major social media networks report declining numbers of users or flat user growth. Observers call it “peak social.” In their latest earnings reports Snap and Twitter reported a decline in daily active users between the first and second quarter. Facebook...
by William Comcowich | Aug 27, 2018 | Data Analytics
Marketing experts argue that A/B testing allows marketers to find the best performing content, design and product offers. Marketers also conduct A/B tests to find the best performing landing pages, copy, email subject lines and a range other types of content and...
