by Michael Kling | Apr 27, 2020 | Public Relations
Lysol and Clorox were applauded for their quick PR actions following President Trump’s suggestion to inject disinfectants into patients to treat COVID-19. At a press briefing last week, Trump proposed that an injection of disinfectant into the body could kill...
by Michael Kling | Apr 27, 2020 | Fake News
Brands often assume different tones on social media. Some try to be comedians. Some take a formal tone. Some try to seem hip to relate to young customers. Many simply broadcast their latest deals, products and advertisements. Steak-Umm is doing something entirely...
by Michael Kling | Apr 23, 2020 | Internal Communications
Internal communications professionals are working hard to keep employees informed about the COVID-19 crisis, a new survey shows. More than half of communication executives said employee engagement (63%) and collaboration (58%) have increased at their companies since...
by Michael Kling | Apr 23, 2020 | Marketing
Coronavirus lockdowns have almost completely shut down long-distance vacations, hotels and travel destinations. It’s not clear how soon they’ll reopen. You might think the travel and hospitality industry is in a hopeless situation and that PR and marketing...
by Michael Kling | Apr 16, 2020 | Crisis Communications
Public relations experts and other commentators point to New York Gov. Andrew Cuomo’s COVID-19 communications as an example of how leaders should speak to the public during a crisis. Business leaders and PR professionals can examine Cuomo’s press...
