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Lysol and Clorox were applauded for their quick PR actions following President Trump’s suggestion to inject disinfectants into patients to treat COVID-19. At a press briefing last week, Trump proposed that an injection of disinfectant into the body could kill...
Brands often assume different tones on social media. Some try to be comedians. Some take a formal tone. Some try to seem hip to relate to young customers. Many simply broadcast their latest deals, products and advertisements. Steak-Umm is doing something entirely...
Internal communications professionals are working hard to keep employees informed about the COVID-19 crisis, a new survey shows. More than half of communication executives said employee engagement (63%) and collaboration (58%) have increased at their companies since...
Coronavirus lockdowns have almost completely shut down long-distance vacations, hotels and travel destinations. It’s not clear how soon they’ll reopen. You might think the travel and hospitality industry is in a hopeless situation and that PR and marketing...
Public relations experts and other commentators point to New York Gov. Andrew Cuomo’s COVID-19 communications as an example of how leaders should speak to the public during a crisis. Business leaders and PR professionals can examine Cuomo’s press...
