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Good pay and benefits are great, but there are other reasons why PR people like their jobs, a new survey reveals. When asked “What are the most satisfying aspects of your job?” PR pros most frequently answered challenging work (56%), organizational mission/integrity...
No longer is influencer marketing a teen-ager crashing the marketing party. Influencer marketing has grown up into a well-developed, well-financed and successful strategy, with many different types of influencers working across a range of platforms. So says the 2020...
Agendas are the basis of well-run business meetings. But not just any agenda will do. Poor agendas jammed with a laundry list of topics lead to unproductive meetings. Steven G. Rogelberg, a Chancellor’s professor at the University of North Carolina Charlotte, has a...
Many businesses, and some PR pros, turn to press release distribution services to disseminate their news and publicize their activities. They expect extensive media placements and improved search engine results from scores of backlinks. But many experienced PR pros...
While public speaking typically makes people nervous, question-and-answer sessions can terrify even veteran public speakers. Press conferences are especially terrifying since your answers will go far beyond the audience in the room. PR and marketing professionals...
