by William Comcowich | Jan 5, 2017 | Glean.info
Each week Glean.info (formerly CyberAlert) publishes educational articles in its blog as a service to our customer base in PR, marketing and competitive intelligence. Last week we published the 2016 Top 20 Blog Posts on Media Monitoring, Measurement & Analytics...
by William Comcowich | Jan 4, 2017 | Twitter
Twitter has introduced live 360° video that allow viewers to look around a full 360 degrees by tilting their phones or swiping the screen. In a demonstration of the product on Twitter’s blog, live streamer Alex Pettitt shows how with Twitter’s video app, Periscope,...
by William Comcowich | Jan 4, 2017 | Social Media Marketing
Brands that shift marketing resources to social media advertising can obtain huge benefits, reveals new research from The CMO Club and SocialCode. Every single chief marketer surveyed plans to either continue or increase their paid social spending in 2017: 45% plan to...
by William Comcowich | Jan 3, 2017 | Crisis Management
Organizations generally better understand that delayed or callous responses can worsen PR crises while effective communications plans can mitigate negative news. Still, we continue to see examples of companies exacerbating crises through ham-handed reactions. These...
by William Comcowich | Jan 3, 2017 | Marketing
After you put away your holiday ornaments and clean up remnants the New Year’s Eve celebration, it’s time to look ahead to what 2017 will bring in PR and marketing. Digital marketing promises to continue to change quickly. Technology advancements and social media...
