Twitter Introduces Live 360 Degree Video
Twitter has introduced live 360° video that allow viewers to look around a full 360 degrees by tilting their phones or swiping the screen. In a demonstration of the product on Twitter’s blog, live streamer Alex Pettitt shows how with Twitter’s video app, Periscope,...Marketers See Benefits in Paid Social [New Research]
Brands that shift marketing resources to social media advertising can obtain huge benefits, reveals new research from The CMO Club and SocialCode. Every single chief marketer surveyed plans to either continue or increase their paid social spending in 2017: 45% plan to...Top 4 Worst-Handled PR Crises of 2016
Organizations generally better understand that delayed or callous responses can worsen PR crises while effective communications plans can mitigate negative news. Still, we continue to see examples of companies exacerbating crises through ham-handed reactions. These...Top PR & Marketing Trends to Embrace in 2017
After you put away your holiday ornaments and clean up remnants the New Year’s Eve celebration, it’s time to look ahead to what 2017 will bring in PR and marketing. Digital marketing promises to continue to change quickly. Technology advancements and social media...
