by William Comcowich | Nov 30, 2016 | Public Relations
Photo captions in PR and marketing materials are often an afterthought. Those who neglect captions, also called cut lines, miss a valuable opportunity to spread their key message. Ann Wylie of Wylie Communications offers these facts about photo captions: Images...
by William Comcowich | Nov 29, 2016 | Social Media Measurement
Most firms cannot measure the performance of their social media marketing, new research reveals. In the absence of solid measurement results, most believe social media activities contribute little to their overall performance. Almost half of firms (44.1 percent) say...
by William Comcowich | Nov 29, 2016 | Social Media Marketing
Online marketing experts call social media advertising one of the most – and perhaps the most — effective new marketing strategies to promote content. While social media advertising has long been used to promote products, its success in promoting marketing and...
