Twitter Polls: A Valuable PR & Marketing Tool
Twitter polls, which debuted last year, have yet to become a widespread marketing and PR tactic. Businesses may be missing its potential benefits. Twitter Polls can be a valuable way to gain feedback and increase exposure. Like other types of online surveys to produce...How to Monitor & Measure Media & Consumer Opinion during a PR Crisis
PR crises spread swiftly through social media and other online channels. The good news for PR is that monitoring and measuring news and social media can warn of emerging crises, allowing you to address and subdue them before they spiral out of control. The media...How to Create Surveys that Produce Potent Publicity
Surveys offer a powerful tool to publicize and promote your organization. Surveys often win media attention, especially if they cover current topics or controversial issues. But crafting the right questions and collating the answers into meaningful insights is by no...Smaller Businesses Struggle to Assess Value of Marketing on Instagram and Other Social Media
Most small and mid-size businesses do not use Instagram and many don’t use social media at all, according to a new survey. That’s concerning. Social media can be an effective marketing tool for small businesses if they learn how to use it well. Small businesses can...
