by William Comcowich | Feb 24, 2016 | Advertising
An online advertising strategy that features retargeting enables companies to repeat their marketing messages at low cost to highly qualified prospects. Retargeting also makes smaller businesses seem like major corporations. With retargeting, also called remarketing,...
by William Comcowich | Feb 9, 2016 | Advertising
The day after Super Bowl 50 most people probably spent more time discussing the ads than they did analyzing the Denver Broncos defense, Peyton Manning’s NFL legacy, or Cam Newton’s petulance. The USA Today ad meter rated Hyundai’s “First Date,” Heinz’s “Winner...
by William Comcowich | Nov 10, 2015 | Advertising
Users of the world wide web are waging a not-so-subtle war on web page advertising. Website users have become adept at ignoring online advertisements and click-through rates on advertisements continue to decline. In an effort to gain more click-throughs, publishers...
by William Comcowich | Aug 12, 2015 | Advertising
Ad blocking software poses a threat to both publishers and digital marketers. Adblockers are costing publishers billions of dollars each year and, possibly, even threaten the Internet business model of free content financed by advertising. Ad blocking software will...
by William Comcowich | Jun 1, 2015 | Advertising
Online ad fraud is an extensive and pervasive problem for marketers. Fraudsters create websites with ads and impersonate human ad views by infecting home computers owned by ordinary consumers. Marketers pay for the automated ad clicks – and pay a lot....
by William Comcowich | Feb 5, 2015 | Advertising
Long after this year’s Super Bowl victory parties were over, pundits and the public continued to argue about what was the “best” Super Bowl ad. Polls for the best ad proliferated, with voters typically picking the most heart-warming ads. But what do the metrics show...
