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B2B Content Marketers Respond Deftly to Covid-19 Disruptions

by Michael Kling | Oct 8, 2020 | Content Marketing

B2B Content Marketers Respond Deftly to Covid-19 Disruptions B2B content marketers proved resilient this year as they reacted deftly to impacts of Covid-19. They quickly implemented changes related to messaging, calendars and distribution, according to new B2B Content Marketing research from the Content Marketing Institute....

Shorter Bests Longer Content: New Research

by William Comcowich | Sep 14, 2020 | Content Marketing

Shorter Bests Longer Content: New Research  Shorter content gains more backlinks and share, new research reveals. Articles with less than 1000 words are shared more on average and attract more backlinks than longer content, reveals a Fractl analysis of more than 5,000 articles. Content with the most backlinks...

10 Tips to Write Better Listicles for Content Marketing

by William Comcowich | Mar 13, 2020 | Content Marketing

10 Tips to Write Better Listicles for Content Marketing Some content marketers and readers have grown weary of listicles. Commentators have lambasted listicles as click bait, repetitive and shallow fluff. They’ve been blamed for ruining attention spans, destroying prose and oversimplifying complex issues. Listicles,...

Reciprocity: A Counterintuitive Alternative to Gated Content & Contact Forms. Request contact information after delivering marketing & PR content – not before.

by William Comcowich | Jul 3, 2019 | Content Marketing

Reciprocity: A Counterintuitive Alternative to Gated Content & Contact Forms. Request contact information after delivering marketing & PR content – not before. Marketers face a common conflict of when to gate content behind contact collection forms. After they invest a great amount of time and resources to create a white paper, ebook or other piece of fabulous content, they usually seek to obtain contact information from...

How Marketers Can Adapt to Changes in B2B Content Consumption

by William Comcowich | Jun 4, 2019 | Content Marketing

How Marketers Can Adapt to Changes in B2B Content Consumption Customer content consumption patterns are changing. Marketers who understand those changes will be better positioned to retain customers’ attention and usher them toward conversions. In an ongoing trend, the days between content requests are increasing, reveals...

Why Your Company Needs a Chief Content Officer – And How to Choose One

by William Comcowich | May 29, 2019 | Content Marketing

Why Your Company Needs a Chief Content Officer – And How to Choose One Quality content is more important than ever for marketing and public relations. Consumers demand authentic, informative and interesting content. As brands have better appreciated the value of content, they’ve swamped digital channels with blog posts, infographics,...
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