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B2B content marketers proved resilient this year as they reacted deftly to impacts of Covid-19. They quickly implemented changes related to messaging, calendars and distribution, according to new B2B Content Marketing research from the Content Marketing Institute....
Shorter content gains more backlinks and share, new research reveals. Articles with less than 1000 words are shared more on average and attract more backlinks than longer content, reveals a Fractl analysis of more than 5,000 articles. Content with the most backlinks...
Some content marketers and readers have grown weary of listicles. Commentators have lambasted listicles as click bait, repetitive and shallow fluff. They’ve been blamed for ruining attention spans, destroying prose and oversimplifying complex issues. Listicles,...
Marketers face a common conflict of when to gate content behind contact collection forms. After they invest a great amount of time and resources to create a white paper, ebook or other piece of fabulous content, they usually seek to obtain contact information from...
Customer content consumption patterns are changing. Marketers who understand those changes will be better positioned to retain customers’ attention and usher them toward conversions. In an ongoing trend, the days between content requests are increasing, reveals...
Quality content is more important than ever for marketing and public relations. Consumers demand authentic, informative and interesting content. As brands have better appreciated the value of content, they’ve swamped digital channels with blog posts, infographics,...
