by William Comcowich | Feb 5, 2016 | Content Marketing
The amount of content available on the Web overwhelms most people, yet 76% of marketers plan to create more content this year, according to the Content Marketing Institute. The burgeoning number of blog posts, infographics and videos may outstrip the limited supply...
by William Comcowich | Feb 1, 2016 | Content Marketing
Impressive improvements in voice recognition are impacting content marketing and SEO tactics in a big way. Advances by Google’s voice recognition app, Apple’s Siri and Microsoft’s Cortana allow people to search online by speaking rather than typing. People can ask...
by William Comcowich | Jan 5, 2016 | Content Marketing
Corporate PR and marketing can learn much from promotion of the latest Star Wars film. Advance promotion through effective PR and content marketing accounted for much of the Disney production’s success. In fact, Star Wars: The Force Awakens shows the force of PR and...
by gkumar | Dec 18, 2015 | Content Marketing
By Gaurav Kumar You must have heard that “content is king.” However, merely putting high-quality content on the Web is not enough to draw traffic. With over 900 million websites, nearly 200 million blogs and 144 billion emails sent every day, a proper content...
by Rohan Ayyar | Oct 22, 2015 | Content Marketing
By Rohan Ayyar Different audiences prefer different content marketing formats. When formulating a content marketing strategy, a crucial first task is to identify the types of content and formats your target audience responds to best. A creative video may work very...
by William Comcowich | Oct 21, 2015 | Content Marketing
Although almost all marketers now use content marketing, enormous differences exist in strategies employed by the most successful marketers versus the rest of the crowd, a new report reveals. The best-in-class marketers, defined as the top 20%, develop and execute...
