by Rohan Ayyar | Dec 20, 2016 | Digital Marketing
Rohan Ayyar is a project manager at E2M solutions, a digital marketing firm. In many ways, owning a small or midsize business is like being David battling Goliath. Larger companies have the budget and manpower to maximize their marketing efforts while smaller...
by Rohan Ayyar | Jan 7, 2016 | Digital Marketing
By Rohan Ayyar We once had a very interesting real estate developer as a client – young, fresh out of the MBA degree mill, and a know-it-all. He wanted to christen an upcoming residential township his company was building “Lux-O-Tika.” No matter how much we tried to...
by Rohan Ayyar | Oct 22, 2015 | Content Marketing
By Rohan Ayyar Different audiences prefer different content marketing formats. When formulating a content marketing strategy, a crucial first task is to identify the types of content and formats your target audience responds to best. A creative video may work very...
by Rohan Ayyar | Feb 24, 2015 | Digital Marketing
Guest post contributed by digital marketing expert Rohan Ayyar. A landing page is a little like a salesperson trying to clinch a key deal. To maximize the chances of closing the deal and clinching the sale, you need to have your star salesman on the job, not the green...
by Rohan Ayyar | Jan 29, 2015 | Marketing
Editor’s Note: The following article is a guest post submitted by Rohan Ayyar of E2M and Moveo Apps. Good email marketing is like a true friend – it meets you often, listens to what you have to say, keeps channels of communication open, offers strong support, and...
