Glean.info Blog: Content Marketing Archives - Page 6 of 7

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Glean.info Blog: Content Marketing Archives - Page 6 of 7 - glean.info

Case Studies Demonstrate Success of Content Marketing in Reputation Management, Generating Sales Leads, and Public Safety

by William Comcowich | Oct 16, 2015 | Content Marketing

When done properly, content marketing has proven to be a highly productive and cost-effective strategy to propel sales growth or educate consumers. Content marketing creates reasons for prospects and consumers to connect with your organization’s website and it...

Content Marketing: Corporate Blog vs. Digital Sharecropping vs. Multichannel Placement

by William Comcowich | Sep 23, 2015 | Content Marketing

The corporate blog reigns supreme as the focal point in digital public relations and marketing. Standard strategy in digital PR and marketing involves driving web traffic from traditional media and social networks to the corporate blog in hopes of attaining...

Characteristics of Successful Content [New Research]

by William Comcowich | Sep 16, 2015 | Content Marketing

Obtaining shares and links are priorities for content producers and social media marketers. But how do you rise above the crowded masses of online posts? Why do some posts perform so much better than others do? An analysis by BuzzSumo and Moz of over 1 million...

The New Emphasis on Measuring Content Marketing: Why It’s Needed; How It Helps

by William Comcowich | Sep 8, 2015 | Content Marketing

As attracting online viewers’ attention becomes more competitive amidst rising amounts of content from brands, government, and not-for-profit organizations, measuring the impact of content marketing has become far more important, reveals a Curata survey of almost 600...

How PR Can Thrive through Content Marketing

by William Comcowich | Aug 6, 2015 | Content Marketing

Public relations pros who don’t embrace content marketing risk going the way of the typewriter. PR has traditionally specialized in development of stories for pitching to journalists. The deterioration of traditional print publications and reduction in the number of...