by William Comcowich | Mar 11, 2015 | Content Marketing
Authenticity is the path to the audience’s heart. Authentic stories can lead to powerful content that gain click-throughs, build brand awareness, and prompt people to share posts. We’ve heard that advice before: be authentic. But that’s easier said than done....
by William Comcowich | Mar 5, 2015 | Content Marketing
How sufficient is your content marketing strategy? Does your organization even have a content marketing strategy? If you’re like many content marketers, chances are that you have room for improvement. According to a survey by Wyzowl, 53% of content marketers...
by William Comcowich | Feb 11, 2015 | Content Marketing
Like love and marriage, public relations and content marketing go together. They’re best when they’re intimately linked. Effective use of public relations techniques greatly increases an organization’s content marketing reach and increases its ROI. In promoting...
by iwilliams | Feb 6, 2015 | Content Marketing
Editor’s note: This article was contributed by Isabel Wiliams of BizDB, a business directory of UK companies. Digital marketing experts claim that 2015 will be the year of content marketing. Businesses will come to realize how content marketing can boost sales...
