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Crisis Communications: Can Huawei Recover from U.S. Accusations – and its PR Mistakes?

by William Comcowich | Mar 5, 2019 | Crisis Management

Crisis Communications: Can Huawei Recover from U.S. Accusations – and its PR Mistakes? Chinese telecommunications manufacturer Huawei faces a giant public relations task of building trust and improving its reputation. U.S. officials say Huawei creates backdoors in gear it sells to telecom networks worldwide to enable the Chinese government to steal U.S....

How Triage Improves PR Crisis Management

by William Comcowich | Nov 13, 2018 | Crisis Management

How Triage Improves PR Crisis Management Social media monitoring can alert brands of customer service problems and potential reputation-damaging crises. But not every problem or negative exchange is a crisis. Some companies may feel compelled to react to problems with a public statement or social media post....

PR Crisis Management Lessons from the Nestlé Maggi Noodle Controversy

by William Comcowich | Oct 4, 2018 | Crisis Management

PR Crisis Management Lessons from the Nestlé Maggi Noodle Controversy Nestlé India hopes to finally recover fully from its 2015 PR crisis caused by charges of excess levels of lead in its Maggi noodles. It’s been a long slurp. Once the top-selling noodle in India with 75 percent of the market, Maggi has regained 60 percent market share...

5 Examples of Superb Corporate Apologies

by William Comcowich | Aug 3, 2018 | Crisis Management

5 Examples of Superb Corporate Apologies Most people have difficulty apologizing. They view an apology as an admission of guilt. They become defensive automatically when charged with a mistake, even if they know they’re in the wrong. Sometimes they attack others or create diversionary tactics. None of those...

PR Procedures for Responding to a Data Breach

by William Comcowich | Jul 19, 2018 | Crisis Management

PR Procedures for Responding to a Data Breach Data breaches continue to torment businesses, government agencies and other organizations. The number of significant breaches exceeded 1,300 last year, compared to fewer than 200 in 2005, according to the Identity Theft Resource Center (ITRC), a U.S. nonprofit....

5 Lessons from the Papa John’s PR Crisis

by William Comcowich | Jul 16, 2018 | Crisis Management

5 Lessons from the Papa John’s PR Crisis Papa John’s recent PR crisis shows several PR crisis and reputation management lessons. Papa John Chairman and founder John Schnatter resigned after using a racial slur during a conference call. It wasn’t his first experience with a PR scandal. Schnatter...
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