Uber’s PR Crisis: Can PR Solve its Underlying Problem?
Uber, known for its ride-sourcing app, has suffered a serious and long-lasting public relations crisis. While single incidents cause most PR crises, a long list of incidents caused Uber’s PR problems: Sexual assaults by Uber drivers. Accusations of a sexist,...When a Swift PR Crisis Response is a Bad Idea
Crisis communications experts consistently recommend responding swiftly in a PR crisis. A fast response can slow the spread of negative news, safeguard the organization’s reputation and show it cares about its customers, they say. PR can respond faster than ever,...Brands Ponder How to React to Mocking Memes
Memes, those amusing combinations of images and text, can be a wholesome communications tool. They can also a public relations headache. When a company finds itself in a PR crisis, sarcastic memes usually follow. Some memes are clever and humorous. It’s doubtful...Communications Executives Grapple with ‘Unprecedented Uncertainty’ from Trump
Interviews with almost two dozen leading chief communication officers (CCOs) and chief marketing officers (CMOs) show how they are responding to what some call unprecedented uncertainty caused by President Trump. Peppercomm and the Institute for Public Relations (IPR)...Competitors Mock United Airlines – An Unwise Strategy
Competitors drew attention by taking advantage of United Airline’s recent public relations disaster. As you probably know, United received an avalanche of criticism after police violently removed a passenger from his seat. The airline’s feeble apology didn’t help its...
