by William Comcowich | Aug 29, 2017 | Crisis Management
Aetna Insurance accidently revealed the names of thousands HIV patients in a mailing. The insurance company mailed 12,000 customers in multiple states instructions for filling HIV medication prescriptions. Information about the medication was visible through the...
by William Comcowich | Jun 28, 2017 | Crisis Management
Uber, known for its ride-sourcing app, has suffered a serious and long-lasting public relations crisis. While single incidents cause most PR crises, a long list of incidents caused Uber’s PR problems: Sexual assaults by Uber drivers. Accusations of a sexist,...
by William Comcowich | May 9, 2017 | Crisis Management
Crisis communications experts consistently recommend responding swiftly in a PR crisis. A fast response can slow the spread of negative news, safeguard the organization’s reputation and show it cares about its customers, they say. PR can respond faster than ever,...
by William Comcowich | May 3, 2017 | Crisis Management
Memes, those amusing combinations of images and text, can be a wholesome communications tool. They can also a public relations headache. When a company finds itself in a PR crisis, sarcastic memes usually follow. Some memes are clever and humorous. It’s doubtful...
by William Comcowich | Apr 28, 2017 | Crisis Management
Interviews with almost two dozen leading chief communication officers (CCOs) and chief marketing officers (CMOs) show how they are responding to what some call unprecedented uncertainty caused by President Trump. Peppercomm and the Institute for Public Relations (IPR)...
by William Comcowich | Apr 17, 2017 | Crisis Management
Competitors drew attention by taking advantage of United Airline’s recent public relations disaster. As you probably know, United received an avalanche of criticism after police violently removed a passenger from his seat. The airline’s feeble apology didn’t help its...
