by William Comcowich | Apr 11, 2017 | Crisis Management
Crisis communication experts are vociferously criticizing United Airlines’ response to its latest PR crisis. Public relations experts fault United for its feeble reaction after a video circulated on social media showing a 69-year-old male passenger being dragged down...
by William Comcowich | Apr 4, 2017 | Crisis Management
The General Mills reaction to negative buzz surrounding its Bring Back the Bees campaign demonstrates how a measured response can be the best strategy. In an effort to raise awareness of declining bee populations, General Mills removed Buzz, its Honey Nut Cheerio...
by William Comcowich | Mar 2, 2017 | Crisis Management
As the jokes about the Oscar gaffe continue to circulate, PR crisis management experts ponder if and when accounting firm PwC will recover. It’s difficult to imagine a more high-profile blunder. As you might know, La La Land mistakenly received the Academy Award for...
by William Comcowich | Feb 8, 2017 | Crisis Management
In today’s politically charged environment, companies ponder how to react if they become embroiled in controversial issues. Should they respond vigorously, indirectly or remain above the fray? Consumers seem to be taking sides, either for or against the new...
by William Comcowich | Jan 3, 2017 | Crisis Management
Organizations generally better understand that delayed or callous responses can worsen PR crises while effective communications plans can mitigate negative news. Still, we continue to see examples of companies exacerbating crises through ham-handed reactions. These...
by William Comcowich | Dec 16, 2016 | Crisis Management
The president elect’s penchant for high-profile attacks will change corporate communications and PR crisis management. Donald Trump frequently picked public fights in the media and on Twitter during the campaign and shows no sign of dropping the practice. Trump has...
