by William Comcowich | Mar 14, 2017 | Data Analytics
Most marketing executives appreciate the potential benefits of analytics. So why don’t they usually consider data analytics when making key decisions? Organizations expect to spend more on marketing analytics, even though most analytics does not influence their...
by William Comcowich | Nov 4, 2016 | Data Analytics
Data analytics can deliver valuable insights and has become more important for reaching business decisions in almost all industries. But many organizations face a huge hurdle to winning those benefits: lack of trust in data and analytics (D&A). Almost 60% of CEOs...
by William Comcowich | Oct 28, 2016 | Data Analytics
Businesses and not-for-profit organizations clearly want data to guide their marketing decisions. But at the same time, many marketing executives realize that data-driven marketing falls short of its promise. Most successful marketers (81%) want to increase spending...
by William Comcowich | Sep 27, 2016 | Data Analytics
Companies must embrace bold change and abandon incrementalism to fully benefit from data analytics, asserts a new Gartner white paper. Incremental change may feel safe, as managers believe it avoids mistaken commitments to the wrong strategy. However, successfully...
by William Comcowich | Sep 7, 2016 | Data Analytics
Data visualization has become increasingly important for communicating in the digital age. Charts and graphs can communicate data more clearly and effectively than text or rows and columns on spreadsheets. Visuals help audiences understand numbers faster and better....
by William Comcowich | Jul 6, 2016 | Data Analytics
Most corporate executives understand the importance of marketing analytics, yet few companies gain significant benefits from analytics. Marketers struggle to integrate data from disparate sources, properly define the problem and design a solution for their...
