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Everyone, it seems, is developing chatbots. Many experts predict chatbots will revolutionize marketing, public relations, and customer service. Some say the revolution is already underway, as creative new applications proliferate. The chatbot market, valued at $190.8...
Marketing and public relations professionals often create gated content. The whitepapers, webinars, infographics or other types of information require viewers to provide their contact information and sometimes company name, title, and other information. Gated content...
Online product ratings and reviews play a crucial role in sales, pricing and brand loyalty, yet relatively few companies follow a strategy to solicit and improve ratings. Globally, 54% of companies consider product ratings to be very important to their...
Pundits are busy perusing Mary Meeker’s wide-ranging and much-anticipated 2019 Internet Trends Report. This is the first Internet Trends Report Meeker, who was previously with Kleiner Perkins, has produced since launching her venture firm, Bond Capital. The 333 slides...
Amazon has exploded into the largest ecommerce platform and a major sales and marketing channel for a range of businesses. One recent statistic: Amazon revenue on Cyber Monday, the Monday after Thanksgiving increased 74.5 percent from 2017 to 2018, according to CPC...
Lower costs, more creative control, greater control over data. Those are the main reasons why many large brands are moving digital marketing work in-house. Research by the Association of National Advertisers (ANA) showed that 78% of its members had some form of an...
