by William Comcowich | Aug 28, 2017 | Digital Marketing
Even with otherwise outstanding PR and marketing campaigns, bottom line results will likely fall short if landing pages are faulty. Landing pages are typically the last step in the conversion process. They convert website visitors to sales lead. For marketers, they...
by William Comcowich | Jun 22, 2017 | Digital Marketing
Businesses will face severe penalties for violating the General Data Protection Regulation (GDPR). The European Union’s impending regulation strengthens data protection and privacy of EU citizens and companies that market products to them. The law impacts...
by William Comcowich | Jun 1, 2017 | Digital Marketing
The Internet Trends 2017 report from Mary Meeker, a venture capitalist and partner at Kleiner Perkins Caufield & Byers, is one of the most anticipated and comprehensive documents in the technology and media sectors. Over 350 pages long, the report delves into...
by Rohan Ayyar | Dec 20, 2016 | Digital Marketing
Rohan Ayyar is a project manager at E2M solutions, a digital marketing firm. In many ways, owning a small or midsize business is like being David battling Goliath. Larger companies have the budget and manpower to maximize their marketing efforts while smaller...
by William Comcowich | Oct 18, 2016 | Digital Marketing
Because of changing customer behavior, traditional sales tactics have become increasingly ineffective and closing deals has become more difficult. The gap between buyer expectations and marketing/sales tactics has widened. Hub Spot’s State of Inbound 2016 report...
by William Comcowich | Sep 22, 2016 | Digital Marketing
Whatever your political preferences, you’d have to agree that Barack Obama and his team know how to promote their public relations message through digital marketing. They carefully craft the message to be shareable across social media and to especially resonate with...
