Marketers Scramble to Meet GDPR Data Collection & Privacy Requirements
Businesses will face severe penalties for violating the General Data Protection Regulation (GDPR). The European Union’s impending regulation strengthens data protection and privacy of EU citizens and companies that market products to them. The law impacts...Internet Trends 2017: Takeaways for Marketers
The Internet Trends 2017 report from Mary Meeker, a venture capitalist and partner at Kleiner Perkins Caufield & Byers, is one of the most anticipated and comprehensive documents in the technology and media sectors. Over 350 pages long, the report delves into...How Marketing Automation Boosts Small Business
Rohan Ayyar is a project manager at E2M solutions, a digital marketing firm. In many ways, owning a small or midsize business is like being David battling Goliath. Larger companies have the budget and manpower to maximize their marketing efforts while smaller...New Customer Behavior Calls for New PR & Marketing Tactics
Because of changing customer behavior, traditional sales tactics have become increasingly ineffective and closing deals has become more difficult. The gap between buyer expectations and marketing/sales tactics has widened. Hub Spot’s State of Inbound 2016 report...5 PR & Digital Marketing Lessons from Obama
Whatever your political preferences, you’d have to agree that Barack Obama and his team know how to promote their public relations message through digital marketing. They carefully craft the message to be shareable across social media and to especially resonate with...
