by William Comcowich | Jan 20, 2016 | Digital Marketing
Digital skills are highly desirable in marketing and PR. Professionals who develop superior digital skills will gain a career advantage. Simply knowing how to post photos on Facebook and acquiring a thousand followers is not enough to demonstrate business acumen in...
by Rohan Ayyar | Jan 7, 2016 | Digital Marketing
By Rohan Ayyar We once had a very interesting real estate developer as a client – young, fresh out of the MBA degree mill, and a know-it-all. He wanted to christen an upcoming residential township his company was building “Lux-O-Tika.” No matter how much we tried to...
by William Comcowich | Nov 12, 2015 | Digital Marketing
Digital skills are in demand in marketing and PR. Professionals who acquire the most highly desirable technical skills will gain a career advantage. Companies and brands that best employ digital marketing will accelerate sales growth. What are the most sought-after...
by William Comcowich | Nov 11, 2015 | Digital Marketing
The time for creating holiday-related content marketing and promotions is now – if not earlier. In an ongoing trend, consumers desire holiday-related content earlier and earlier. In fact, they want that content now – because they’ve already started holiday shopping....
by William Comcowich | Oct 2, 2015 | Digital Marketing
Ad blockers threaten to disrupt the holiday shopping season and make life miserable for digital marketers. Already becoming increasingly popular, ad blockers may become pervasive since Apple’s new iOS 9 operating system allows users to easily install them from its app...
by William Comcowich | Sep 30, 2015 | Digital Marketing
Micro-moments are the new battleground in mobile marketing for brands. Those moments are times when smartphone users turn to their phones for help and information. Consumers use their phones to find a restaurant, learn how to install a faucet, or purchase a new...
