by William Comcowich | Sep 13, 2017 | Facebook
Facebook asserts that it can reach more young people in the U.S. than live the country. A Pivotal Research analyst discovered that Facebook’s Ad Manager claims to reach 41 million 18- to 24-year-olds in the U.S. That’s remarkable considering census data...
by William Comcowich | Jul 6, 2017 | Facebook
In an attempt to appease marketers and advertisers who are demanding better analytics, Facebook will introduce new metrics and measurement tools. In its announcement, Facebook described three new metrics it says will help page owners better understand their audiences...
by William Comcowich | Jun 29, 2017 | Facebook
Most social media marketers view Facebook as their most important platform, yet most marketers struggle for success and find it difficult to measure effectiveness on the network. Most marketers believe their Facebook marketing is not effective or cannot quantify how...
by William Comcowich | May 24, 2017 | Facebook
Changes to Facebook Groups means the network’s forums will become even more valuable to marketers. With the changes, Facebook now allows marketers to participate in Groups as Pages instead of individuals. That means the company logo will appear in discussions. Readers...
by William Comcowich | May 2, 2017 | Facebook
Facebook’s efforts to combat fake news, misinformation and other forms of misuse may impact marketing efforts on the social media network. Facebook marketers may see a sudden drop in likes that could impact the reach of their posts. Facebook’s crackdown goes beyond...
by William Comcowich | Apr 26, 2017 | Facebook
Many marketers and digital publishers complain that Facebook has used algorithm tweaks to intentionally reduce the reach of brands in order to entice them to purchase more advertising. Companies have long complained about a decline in Facebook reach, but the trend may...
