by William Comcowich | Apr 26, 2017 | Facebook
Facebook is by far the largest social media network and the largest traffic referrer. That means any changes to its news feed algorithm spark great interest among marketers. At Facebook’s recent F8 Conference, Adam Mosseri, vice president of news feed, provided...
by William Comcowich | Feb 27, 2017 | Facebook
Facebook’s new jobs feature has the potential to disrupt recruiting practices and seize a large chunk of LinkedIn’s revenue. It will also impact marketers who control the organization’s Facebook page. Facebook Business Pages can now post job openings in the News Feed...
by William Comcowich | Feb 1, 2017 | Facebook
Facebook is encouraging marketers to publish longer videos. The dominant social media network recently changed its algorithm to move longer videos to the top of users’ news feeds – but only if viewers actually watch them. The algorithm tweak assigns greater weight to...
by William Comcowich | Dec 13, 2016 | Facebook
Just weeks after Facebook revealed it had miscalculated several video metrics, it announced it had found more measurement errors. In a blog post, Facebook reported two measurement errors. It found an inconsistency in how it counts engagement such as likes and shares...
by Michael Kling | Nov 23, 2016 | Facebook
Facebook’s revelation that it had miscalculated several metrics upset and perplexed marketers and PR professionals who measure social media. Perhaps more important for the long-term, Facebook said it is exploring additional third-party reviews to validate its...
by William Comcowich | Oct 5, 2016 | Facebook
Revelations that Facebook for years vastly overestimated a key video metric have raised calls for third-party reviews of metrics reports by social media networks. The scandal, dubbed “Overstate-gate,” also underscores the challenges marketers and advertisers face when...
