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Micro-influencers deliver seven times more engagement on Instagram than influencers with more followers, according to new research. The influencer marketing platform SocialPubli.com analyzed the last three campaigns completed by more than 100,000 influencers...
Brands around the world are turning to micro-influencers and away from macro-influencers with gigantic numbers of followers, reveals new research from eMarketer. China and the Middle East, where marketers remain focused on macro-influencers or celebrity influencers,...
Consumer products giant Unilever is urging greater transparency and improved measurement in influencer marketing. Unilever is publically calling for the industry to unite to combat fraud and increase brands’ ability to measure the impact of influencer marketing....
The perception of social media influencers as celebrities who only consider mentioning brands to their millions of followers in return for thousands of dollars isn’t totally true. Many influencers, if not most, have fewer than 10,000 followers, a new survey reveals....
More companies recognize the benefits of long-term relationships with influencers. The days of one-off deals for a single post consummated with a brief email message appear to be ending. Contracts now usually last six months to a year, Jamie Lieberman, founder of law...
Influencer marketing campaigns may be crimped this year by Instagram’s new paid partnership tag and increased Federal Trade Commission enforcement of disclosure guidelines. Instagram, one of the most popular influencer marketing platforms, recently introduced...
