The New Super Social Media Influencers: Animals
Animals are showing they can be exceptional social media influencers. They offer several natural advantages over humans. They gain followers and produce enormous numbers of comments, likes and shares more easily than humans. People are naturally attracted to photos of...New Social Media Marketing Problem: Fake Influencer Scams
While many brands generate excellent results through influencer marketing, some have been scammed by fake influencers. Companies may pay top influencers thousands of dollars for a single post. Even mid-level influencers make a healthy living. That powerful pecuniary...Influencer Marketing: To Pay or Not Pay
Influencer marketing will continue to grow. Surveys reveal that more brands plan to initiate influencer marketing programs and invest more in the strategy this year. Most marketers realize that many consumers distrust corporations and ignore or block digital...Time for Brands to Drop Influencer Marketing on Snapchat?
Relationships between power users with hundreds of thousands of followers and Snapchat are strained, according to media reports. The influencers complain that Snapchat ignores them. Many have left the platform, or are considering leaving. Other networks like YouTube...New Strategies to Rejuvenate Influencer Marketing
Although influencer marketing is an increasingly popular and often effective PR and marketing, it’s faltering, largely because of its success. Done correctly, influencer marketing is a digital version of word-of-mouth marketing. People prefer to hear from others...
