Micro-Influencers: A Superior Influencer Marketing Tactic
Americans are obsessed with size. Bigger is better. Brands love celebrities with millions of social media followers, and willingly pay them huge amounts to access those fans. That could be a mistake. In influencer marketing, bigger is not always better. That’s...Survey: Most Marketers Ignorant of FTC Influencer Marketing Guidelines
A surprising number of U.S. marketers remain unaware of FTC rules on influencer marketing disclosures. Well over half (56%) of marketers surveyed for Izea’s 2017 State of the Creator Economy said they are not familiar with FTC guidelines on paid influencer marketing...Influencer Marketing Accountability & Measurement to Soar in 2017
Increasing accountability and a greater investment in measurement will emerge as the top influencer marketing trends in 2017, experts say. Most marketers who use influencer marketing (78%) say that determining the tactic’s ROI will be their top challenge in 2017,...7 Steps to Develop Successful Influencer Marketing Campaigns
Influencer marketing has become a mainstream PR and marketing tactic. Brands understand that they can dramatically increase their reach and create more authentic messages by partnering with social personalities who have large and loyal followings. “Influencer...Many Influencer Marketing Campaigns Lack Proper Disclosures on Payments; FTC Cracking Down
The Federal Trade Commission has released guidelines for disclosing sponsored social media posts. Yet many social media influencers and brands have not gotten the message. Paid advertisements masquerading as innocent photos continue to abound. Informed readers likely...
