by William Comcowich | Mar 18, 2016 | Instagram
Instagram’s new plan to move from a chronological to an algorithm-based feed will increase competition for social media marketers on the network. Instagram, which is owned by Facebook, says the change will improve users’ experience. As the photo-centric social media...
by William Comcowich | Nov 19, 2015 | Instagram
Instagram has become a social media network heavyweight. To say that brands are now paying more attention to Instagram might be an understatement. The average number of brand followers on Instagram has surpassed one million — almost five times more than last...
by William Comcowich | Nov 9, 2015 | Instagram
Some brands have obtained significant success in reinforcing brand awareness and attaining other business results through social media marketing on Instagram. However, a preponderance of advertising may make organic marketing on the network more challenging. Some...
by William Comcowich | Jun 5, 2015 | Instagram
Instagram has opened its doors to marketers with its “Shop Now” buttons and other marketing formats that let users shop outside the app or take other actions directly from an ad, such as signing up on a website or downloading an app. With the help of Facebook,...
by William Comcowich | May 27, 2015 | Instagram
Brands targeting teen-agers and 20 somethings would be well advised to seriously consider Instagram. With 300 million monthly active users, the Facebook-owned photo- and video sharing app is extremely popular among young people. Instagram is used by 41 percent of 16...
by William Comcowich | May 7, 2015 | Instagram
Some media pundits believe Instagram, Facebook’s video service, has dried up the robust growth of Vine. Instagram now boasts 200 million monthly active users compared to Vine’s 40 million. According to Socialbakers, four times as many brands prefer Instagram...
