by William Comcowich | Oct 9, 2018 | Journalism
Local news outlets have largely adapted to the internet. The overwhelming majority have a website and a social presence. In addition, many post online videos, accept digital payments and distribute digital newsletters, according to a review of more than 2,000 US local...
by William Comcowich | Oct 2, 2017 | Journalism
Print magazines are going the way of the dinosaurs. They’re struggling financially and are disappearing in droves. That’s the common assumption anyway. Without print magazines, PR would be deprived of a valuable media outlet. Magazines can be especially...
by William Comcowich | Apr 10, 2017 | Journalism
More publishers believe the local and regional newspaper industry is recovering, thanks to new technologies and digital strategies. According to the 2017 HubCiti Publishers’ Confidence & Technology Report, 42.2 percent of publishers surveyed believe that the...
by William Comcowich | Oct 14, 2016 | Journalism
The demise of reading may be over-exaggerated. The conventional view holds that reading is falling out of fashion and being replaced by video watching. Young people in particular prefer to watch videos rather than read text, according to that perception. However,...
by William Comcowich | Jul 11, 2016 | Journalism
So much for the wall between editorial coverage and advertising. Several news outlets are selling special services at the Democratic and Republican conventions this summer. Political news outlets including Politico, The Economist and The Atlantic are offering various...
by William Comcowich | Dec 15, 2015 | Journalism
Newspapers may not be disappearing after all. That’s important news for public relations, especially PR seeking local and regional coverage. Newspapers last month saw a 16% gain in ad spending over October, according to Sysorex, a Big Data company, reports Media Life....
