by William Comcowich | Aug 15, 2018 | LinkedIn
LinkedIn Company Pages are among the first places prospective customers and employees visit to learn more about a business. A poor page can quickly wreck a potential relationship. Brands can learn how to improve their PR and marketing on LinkedIn by reviewing examples...
by William Comcowich | Mar 21, 2018 | LinkedIn
Integrating organic (nonpaid) and paid strategies may be the secret sauce for more effective PR and marketing on LinkedIn. That’s the main message in LinkedIn’s new ebook The Secret Sauce that contains a wealth of best practices for improving PR, marketing...
by William Comcowich | Feb 14, 2018 | LinkedIn
Publishers and brands may turn to LinkedIn because of diminishing organic reach on Facebook. Facebook recently announced that it will prioritize posts of users’ personal contacts and show fewer posts from publishers and other businesses in news feeds. LinkedIn...
by William Comcowich | Dec 18, 2017 | LinkedIn
LinkedIn sponsored updates offer a powerful tool for B2B PR and marketing. Content pages on LinkedIn receive six times the number of page views as job pages, according to LinkedIn. The sponsored updates are company updates that appear in users’ feeds. The...
by William Comcowich | Nov 27, 2017 | LinkedIn
With its new retargeting options, LinkedIn may become the preferred social media advertising platform for B2B marketers. LinkedIn may be late to the retargeting game. Facebook, Twitter and Google have long offered the feature. But LinkedIn’s retargeting, called...
by William Comcowich | Oct 6, 2017 | LinkedIn
B2B marketers and PR pros bemoaned the loss of the LinkedIn Groups API. LinkedIn terminated its API (application programming interface) for its groups this summer. That means marketers and other business networkers cannot post to LinkedIn Groups or view the forums...
