by William Comcowich | Sep 5, 2017 | LinkedIn
LinkedIn’s introduction of native video offers important benefits for PR, marketing, human relations and CEOs. Previously, users could only embed video links to YouTube or other platforms. LinkedIn users can now create video from a mobile app and share it as an...
by William Comcowich | May 22, 2017 | LinkedIn
LinkedIn’s most recent update can help increase exposure of users on the network. In updates to its Terms of Service, LinkedIn announced it will allow third-party services to show profiles “similar to the way your profile shows up in search engines.”...
by William Comcowich | Mar 21, 2017 | LinkedIn
Almost all public relations and marketing professionals have LinkedIn accounts, but should they pay extra for LinkedIn Premium subscriptions? LinkedIn recently revamped its subscription levels, downgrading its free services while enhancing premium subscriptions. That...
by William Comcowich | Feb 16, 2017 | LinkedIn
B2B marketers clearly view LinkedIn as a leading, perhaps the leading, social media platform. According to LinkedIn, 80% of B2B leads come from the network, and 94% of B2B marketers use LinkedIn to distribute content. And according to HubSpot, 43% of marketers say...
by William Comcowich | Nov 10, 2016 | LinkedIn
Microsoft’s purchase of LinkedIn sparked a range of product revisions and expansions – including some that PR and marketing may enjoy. LinkedIn added Sponsored InMail to its self-serve products available through its Campaign Manager. Although effectiveness will vary...
by William Comcowich | Sep 22, 2016 | LinkedIn
More than a million LinkedIn members have posted articles on the network’s publishing platform since the network opened the long-form publishing platform in February 2014. Users continue to upload more than 130,000 posts a week, by LinkedIn’s own estimation. The...
