LinkedIn Videos: Potential for PR & Marketing

LinkedIn has invited over 500 influencers to post 30-second videos. Their videos will appear in users’ feeds, along with other updates. You’ll be able to see what influencers are opining about a topic, offer your own opinions in comments, and respond to comments from...

How PR Pros Can Leverage LinkedIn

LinkedIn is more than an online resume and Rolodex. The social media network for professionals and business people can serve as a powerful tool for personal and corporate public relations. The platform has over 300 million users, including 107 million in the U.S.,...

New LinkedIn Analytics Offer Improved Insights

LinkedIn says its new analytics will give users new information and insights into their content audiences. The analytics and statistics, it says, will help professionals and businesses on LinkedIn determine if they’re reaching the right audience and which posts are...