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While PR and marketing professionals may already have their hands full with social media networks, those who promote small and medium local businesses might benefit from Nextdoor. Nextdoor offers a unique approach to social media networking. Really. Facebook aims to...
Will PR and marketing personnel soon return to their offices? Should they? And do they want to? Surveys reveal that most – but not all – PR and marketing staff members believe they’re more productive working from home and prefer to continue WFH arrangements....
Marketers clearly face unprecedented challenges this holiday season. The Covid-19 crisis has prompted fundamental changes in consumer behaviors. The epidemic boosted digital and contactless services and shattered brand loyalty. More than half of consumers plan to shop...
Don’t bother trying to reason with people. To persuade consumers, reach their emotions. An array of research concludes that emotions are paramount in forming opinions and making purchase decisions. “Contrary to what many of us may believe, buying decisions are 80...
Marketing leaders remain optimistic about the potential for marketing analytics, despite its inability so far to live up to expectations. Although chief marketing officers (CMOs) have increased spending on marketing data and analytics in recent years, many feel...
As election officials counted votes from the 2020 election, political pundits analyzed mistakes and successful tactics of opposing political campaigns. PR and marketing experts meanwhile analyzed the election for lessons that can be applied to PR and marketing. Here...
