by William Comcowich | May 29, 2018 | Marketing
You’ve likely received a plethora of emails from companies requesting you to consent to receive their email newsletters or other email promotions – even though you had previously agreed to opt in. They want to be sure they’re meeting the General Data...
by William Comcowich | May 17, 2018 | Marketing
PR and marketing applications of augmented reality (AR) are likely to proliferate in coming months, enabling brands to create better customer understanding and appreciation of marketing and PR messages in an enjoyable interactive experience. By superimposing...
by William Comcowich | May 11, 2018 | Marketing
Smart speakers and their personal assistants are in the process of changing brands’ relationships with consumers – and maybe not in a good way. Most consumers now typically use smart speakers to play music, check the weather, or set a timer or alarm. Mostly,...
by William Comcowich | Apr 3, 2018 | Marketing
According to a new Shareaholic Traffic Report, search engines referred more traffic to websites than social media last year. After years of strong growth by social media networks, it was the first time since 2014 that search engines sent more traffic to websites than...
by William Comcowich | Mar 30, 2018 | Marketing
Many YouTube and Pinterest posts include affiliate links. Content publishers receive a commission when website visitors click on an affiliate link and purchase a product. Win-win, right? Here’s the problem: The Federal Trade Commission (FTC) places affiliate marketing...
by William Comcowich | Mar 26, 2018 | Marketing
Standard PR and marketing tools such as white papers, case studies and thought leadership articles don’t engage audiences. But webinars do — when done well, said Mark Bornstein, vice president of content marketing at webinar marketing platform ON24....
