by William Comcowich | Nov 1, 2017 | Marketing
People naturally ignore irrelevant messages. Even worse, they may find them annoying. Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 to 30 percent, according to a recent analysis. McKinsey &...
by William Comcowich | Aug 29, 2017 | Marketing
Many companies strive to learn how millennials differ from other age groups in an effort to market more effectively to this important age group. Brands base PR, marketing and advertising strategies on what millennials prefer and how they think millennials will react....
by William Comcowich | Aug 25, 2017 | Marketing
Gathering and analyzing data is only part of marketers’ challenge. Additional hurdles include acting on the data and integrating customer input into business decisions. Consumers want brands to respond swiftly to their issues, needs, requests and suggestions....
by William Comcowich | Aug 24, 2017 | Marketing
The time when augmented reality will be ready for widespread marketing and public relations uses is approaching – and fast. Pundits predict that Apple will push augmented reality into the mainstream when it releases its iOS 11 mobile operating system that includes its...
by William Comcowich | Aug 22, 2017 | Marketing
Yesterday’s total solar eclipse offered a rare, awe-inspiring astronomical experience. It also offered a sensational PR and marketing opportunity for businesses across the U.S. Eclipse-connected promotions and publicity campaigns ranged from the mundane to the...
by William Comcowich | Aug 7, 2017 | Marketing
Some products are naturally easier to market than others. An apparel maker can ask social media influencers to post photos of themselves wearing their dresses on Instagram. But what if your company makes toilet valves? Promoting an innovative or attractive product is...
