by William Comcowich | May 17, 2017 | Marketing
Customers with emotional connections to brands purchase more products, are less price sensitive and readily receive the brand’s messages. They are 50 percent more valuable than highly satisfied customers, according to some estimates. In short, they are a...
by William Comcowich | May 16, 2017 | Marketing
The departure of Coca-Cola Global Chief Marketing Officer Marcos de Quinto underscores how marketing is changing. The CMO retired as part the company’s organizational restructuring. Coca-Cola will consolidate marketing, customer and commercial leadership strategy into...
by William Comcowich | May 10, 2017 | Marketing
Marketing technology has become both a necessity and a burden for B2B marketers. Technology solutions for practically every marketing function have multiplied – and that poses a challenge. Selecting the right vendor, integrating the tools, and even deciding if the...
by William Comcowich | May 8, 2017 | Marketing
Is video the most desirable skill for marketers? Jay Baer, president of Convince & Convert, believes it is. He cites several statistics from a recent survey by Animoto to prove his point in a recent blog post: 77% of professional marketers and small and medium...
by William Comcowich | Apr 25, 2017 | Marketing
Purpose-driven marketing has been around for years, but appears to be resurging. Several corporations sponsored purpose-driven campaigns during the last Super Bowl. Budweiser and 84 Lumber aired ads on immigration. Audi promoted equal pay for women and Kia promoted...
by William Comcowich | Mar 7, 2017 | Marketing
PR and marketing writers may need to adjust to new consumer values. As views about money and spending change, promoting consumerism in PR and marketing materials may not always be the best route. More people believe the economic good times have passed and expect to...
